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Healthier Futures - Black Lives Matter in the Black Country and West Birmingham

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Our Black Country and West Birmingham Integrated Care System has a People Board which is responsible for improving the health and wellbeing of our health and care workforce and is committed to making the BCWB the best place to work.

Our People Board has established a Black Lives Matter Working Group in recognition of the social, economic and employment inequalities faced by people from a Black and Asian background in line with the overall objectives in the NHS People Plan. The work of this group is focused on a number of projects designed to stamp out inequality and racism in order to improve the working lives of colleagues from a Black and Asian Background working in Health and Social Care in the region.

The Black Country has a rich cultural heritage and its communities from a Black and Asian background make up 26% of the local population. Research informs us that Britain is becoming increasingly ethnically diverse with over 14% of the population being from Black, Asian and minority ethnic groups (BAME). Ethnic minorities account for 80% of the UK population growth with forecasts showing that by 2050 the ethnic population could rise to a third (20-30%) of the UK’s population.

We know that to provide high quality health and care services to our diverse communities we need to attract recruit and retain more people from diverse backgrounds as we want our workforce to be representative of the communities we serve. We want to become an employer of choice now and in the future .Our Black Lives Matter campaign has been developed to showcase the diversity of colleagues who already work in the region and the aim of this campaign is to highlight what’s great about working in the Black Country and to reiterate that Black Lives Matter in the Black Country and West Birmingham. Together, the healthier futures partnership, will continue to work with partners in the region to solve recruitment challenges that will enable the partnership to attract the best and talented people to consider a career in health and social care.

Please click on the images below to find out why Black Lives Matter in the Black Country and West Birmingham within the Health and Social Care Sector.

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    To find out more about a career in Health and Social Care across the Black Country and West Birmingham please click on the links to the various organisations: 


    October 2021

    We celebrated our first ICS Black History Month, hosted by Yvonne Coghill, CBE, OBE. 

    It was a memorable night, recognising and celebrating our colleagues. Watch our photo slideshow from the evening here. Special thanks to Yellow Wall Photography for pulling this together. Sincere thanks to Selwyn Brown (Steel Pulse) for producing the 'Thank you to the NHS' soundtrack.

    In The News

    • United support for Breastfeeding Week

      Infant Feeding teams and midwives across the Black Country and West Birmingham will be supporting and encouraging mums this National Breastfeeding Week which runs from Monday 27 June until Friday 1 July. This year’s theme is “Everyone has a part to play in helping mums to breastfeed” with a focus on the difference that can be made if everyone supports breastfeeding. And the Black Country and West Birmingham Local Maternity and Neonatal System (LMNS) is highlighting the help that is available fo...
    • Mental health and learning disability chief confirmed to lead new NHS Board

      Respected local NHS leader Mark Axcell has been formally appointed as substantive Chief Executive Officer for the Black Country Integrated Care Board (ICB).  Following a successful recruitment process, Mr Axcell, who has held the position on an interim basis since November, will now officially become CEO on 1 July when the new NHS organisation launches.   Mr Axcell joins the ICB from his previous role as Chief Executive of Black Country Healthcare NHS Foundation Trust, the local...
    • Healthcare professionals encouraged to return to practice

      A special online event will be taking place in June for nurses and allied health professionals (AHPs) looking to return to practice. The Return to Practice Programme is for qualified nurses or AHPs who are no longer registered and wish to return to work. Those eligible must have been off the Health and Care Professions Council (HCPC) or Nursing and Midwifery Council (NMC) register for more than two years, or must not have registered within five years from the date of their qualification. Hoste...
    • Chief People Officer appointed to future NHS Board

      A Chief People Officer has been appointed to the executive team for the new Black Country Integrated Care Board (ICB). Mrs Shajeda Ahmed will take up the role once the ICB formally begins operation, moving to the Black Country from her current role as Executive Director of People, Organisational Development and Inclusion for North Staffordshire Combined Healthcare NHS Trust. As Chief People Officer, she will be responsible for all aspects of staff recruitment, training and wellbeing for the IC...
    • Putting our fantastic midwives in the spotlight

      Today (5 May) is International Day of the Midwife and the Black Country and West Birmingham Local Maternity and Neonatal System (LMNS) wants to thank those who make a difference to families across our communities. Sally Roberts, Chief Nursing Officer for NHS Black Country and West Birmingham CCG, said: “How fantastic that we can make today all about our wonderful midwives. “Once again, we find ourselves talking about another difficult year for them as they have supported mums-to-be a...
    • New appointment to future NHS Board

      The leadership team for the new Black Country Integrated Care Board (ICB) continues to take shape with the appointment of a new executive. The ICB, which will begin operation on 1 July 2022, has successfully appointed to the role of Chief Operating Officer.   The news follows last week’s announcement that the NHS had gone out to advert for a substantive Chief Executive Officer to lead the ICB. The role of Chief Operating Officer will be held by Mr Matthew Hartland, who is currently ...
    • More than 2.6 million COVID-19 vaccines delivered

      Since the start of the vaccination roll-out, more than 2.6 million vaccines have been administered in the Black Country and West Birmingham. More than 980,000 people have now received at least one dose of the vaccine, with almost 690,000 taking up at least three doses.   The spring booster programme is also continuing at pace, with almost 47,000 eligible people vaccinated since March. Those eligible for a spring booster include care home residents, people who are 75 and over and those age...
    • Signs and symptoms of asthma

      This World Asthma Day (Tuesday 3 May), health chiefs in the Black Country and West Birmingham are raising awareness of the signs and symptoms of asthma. World Asthma Day is organised by the Global Initiative for asthma, which aims to improve asthma awareness and care. Asthma is a common lung condition that causes occasional breathing difficulties. It affects people of all ages and often starts in childhood, although it can also develop for the first time in adults. The main symptoms are a whi...
    • NHS seeks to appoint leader to top system role

      The NHS has today gone out to advert for a substantive Chief Executive Officer to lead the new Black Country Integrated Care Board and play a pivotal role within the local health and care system. Integrated Care Systems (ICSs) are partnerships of health and care organisations, local government and the voluntary sector. These partnerships aim to meet health and care needs, coordinate services and plan in a way that improves the health of local people and reduces inequalities between different gr...
    • Local NHS leaders reflect on COVID-19 pandemic

      Two years on from the first UK lockdown, health chiefs across the Black Country and West Birmingham have paid tribute to staff and members of the public. The declaration of the pandemic was made by the World Health Organisation (WHO) in January 2020 and the UK went into full lockdown on Monday 23 March 2020. Since then, health and care staff from across the NHS, local authorities and the voluntary sector have worked in partnership to provide services and support communities, as well as standin...