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Healthier Futures - Engaging people

Across the Black Country and West Birmingham, health and care partners have well established relationships and mechanisms for involving local people, staff and other stakeholders in health and care decisions.

We recognise the role that people can play in their own health and care. As such, we have been working with Healthwatch partners to understand local people’s views on self-care. The output of this work (Healthwatch report) was presented to the ICS Board in July by Healthwatch and has been used to inform our plan and ambition over the next 5 years. The key themes from the engagement are:

  • Information, signposting and health education - People told us that they needed improved access to timely information and signposting to support them to self-care. This includes more accessible information which meets their needs i.e. easy read, no jargon.
  • Access to Services - People want quick, timely access to professionals for diagnosis, treatment and support. This includes improved access to GP appointments and mental health services. Following diagnosis individuals want effective signposting to information and services that empower them to self-care.
  • Support in their communities - People value support and services in their areas through voluntary and community services and want this to be supported and increased utilising community assets. Individuals identified key roles or ‘one stop shops’ as important to access information and services quickly.
  • Ongoing Engagement and Involvement - People value being involved and welcome ongoing conversations about health and social care. Individuals want to see more engagement take place to share their experiences and ideas.

As a system, our pledge to local people, staff and stakeholders is that we will:

  • Give the right information, at the right time in the right way.
  • Listen to what you tell us and take the time to hear what you are saying.
  • Make it easy for you to get in touch with us.
  • Work with partners to give you the skills, knowledge and confidence you need to participate.
  • Be transparent in our decision-making processes.
  • Recognise and value your contributions; learn to appreciate and make better use of what we already have in our communities.
  • Always give you feedback – even if it is a difficult conversation.

Our Communications and Engagement Strategy can also be found in the documents section of this site. 

In The News

  • United support for Breastfeeding Week

    Infant Feeding teams and midwives across the Black Country and West Birmingham will be supporting and encouraging mums this National Breastfeeding Week which runs from Monday 27 June until Friday 1 July. This year’s theme is “Everyone has a part to play in helping mums to breastfeed” with a focus on the difference that can be made if everyone supports breastfeeding. And the Black Country and West Birmingham Local Maternity and Neonatal System (LMNS) is highlighting the help that is available fo...
  • Mental health and learning disability chief confirmed to lead new NHS Board

    Respected local NHS leader Mark Axcell has been formally appointed as substantive Chief Executive Officer for the Black Country Integrated Care Board (ICB).  Following a successful recruitment process, Mr Axcell, who has held the position on an interim basis since November, will now officially become CEO on 1 July when the new NHS organisation launches.   Mr Axcell joins the ICB from his previous role as Chief Executive of Black Country Healthcare NHS Foundation Trust, the local...
  • Healthcare professionals encouraged to return to practice

    A special online event will be taking place in June for nurses and allied health professionals (AHPs) looking to return to practice. The Return to Practice Programme is for qualified nurses or AHPs who are no longer registered and wish to return to work. Those eligible must have been off the Health and Care Professions Council (HCPC) or Nursing and Midwifery Council (NMC) register for more than two years, or must not have registered within five years from the date of their qualification. Hoste...
  • Chief People Officer appointed to future NHS Board

    A Chief People Officer has been appointed to the executive team for the new Black Country Integrated Care Board (ICB). Mrs Shajeda Ahmed will take up the role once the ICB formally begins operation, moving to the Black Country from her current role as Executive Director of People, Organisational Development and Inclusion for North Staffordshire Combined Healthcare NHS Trust. As Chief People Officer, she will be responsible for all aspects of staff recruitment, training and wellbeing for the IC...
  • Putting our fantastic midwives in the spotlight

    Today (5 May) is International Day of the Midwife and the Black Country and West Birmingham Local Maternity and Neonatal System (LMNS) wants to thank those who make a difference to families across our communities. Sally Roberts, Chief Nursing Officer for NHS Black Country and West Birmingham CCG, said: “How fantastic that we can make today all about our wonderful midwives. “Once again, we find ourselves talking about another difficult year for them as they have supported mums-to-be a...
  • New appointment to future NHS Board

    The leadership team for the new Black Country Integrated Care Board (ICB) continues to take shape with the appointment of a new executive. The ICB, which will begin operation on 1 July 2022, has successfully appointed to the role of Chief Operating Officer.   The news follows last week’s announcement that the NHS had gone out to advert for a substantive Chief Executive Officer to lead the ICB. The role of Chief Operating Officer will be held by Mr Matthew Hartland, who is currently ...
  • More than 2.6 million COVID-19 vaccines delivered

    Since the start of the vaccination roll-out, more than 2.6 million vaccines have been administered in the Black Country and West Birmingham. More than 980,000 people have now received at least one dose of the vaccine, with almost 690,000 taking up at least three doses.   The spring booster programme is also continuing at pace, with almost 47,000 eligible people vaccinated since March. Those eligible for a spring booster include care home residents, people who are 75 and over and those age...
  • Signs and symptoms of asthma

    This World Asthma Day (Tuesday 3 May), health chiefs in the Black Country and West Birmingham are raising awareness of the signs and symptoms of asthma. World Asthma Day is organised by the Global Initiative for asthma, which aims to improve asthma awareness and care. Asthma is a common lung condition that causes occasional breathing difficulties. It affects people of all ages and often starts in childhood, although it can also develop for the first time in adults. The main symptoms are a whi...
  • NHS seeks to appoint leader to top system role

    The NHS has today gone out to advert for a substantive Chief Executive Officer to lead the new Black Country Integrated Care Board and play a pivotal role within the local health and care system. Integrated Care Systems (ICSs) are partnerships of health and care organisations, local government and the voluntary sector. These partnerships aim to meet health and care needs, coordinate services and plan in a way that improves the health of local people and reduces inequalities between different gr...
  • Local NHS leaders reflect on COVID-19 pandemic

    Two years on from the first UK lockdown, health chiefs across the Black Country and West Birmingham have paid tribute to staff and members of the public. The declaration of the pandemic was made by the World Health Organisation (WHO) in January 2020 and the UK went into full lockdown on Monday 23 March 2020. Since then, health and care staff from across the NHS, local authorities and the voluntary sector have worked in partnership to provide services and support communities, as well as standin...