A strong start in life

It is our ambition that the Black Country and West Birmingham is a place where children and young people thrive, get a good start in life and are healthy; that all families are supported to be independent, responsible and successful, exceeding expectations; and where the most vulnerable children are protected.

Across the Black Country we will work together to develop system-wide approaches to improving outcomes for children and young people. By working together, we will strive to deliver the following objectives:

  • Put children and young people and their families at the centre of care, including shared decision making and choice
  • Draw on the latest evidence and build the evidence base where it needs developing
  • Involve children, young people and families in the design and delivery of our work.
  • We will be the agent for change, enabled by national and regional support.
  • We will target action at reducing health inequalities, including addressing the needs of vulnerable children and those with complex needs.
  • Value our staff and support them to work on a multi-professional basis and across professional and organisational boundaries.

To give everyone a strong start in life, we will Develop a Children and Young People's Transformation Programme which, along with the Maternity Transformation Programme, will deliver our ambition in this area. 

Our priorities will be:

strong start

In The News

  • Local health leaders show support for carers during Carers Week 2020

    Heath bosses in the Black Country and West Birmingham are celebrating the role of carers as part of national Carers Week, especially because of the important contributions they have made during the coronavirus pandemic. This week (8-14 June 2020) is Carers Week – a national awareness initiative highlighting the important work being done by carers in the community – and local health leaders in the Black Country and West Birmingham are supporting this important campaign. Jonathan Fellows, Indepe...

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  • Health chiefs encourage people to visit pharmacies first

    As part of the national Help Us, Help You campaign, health bosses in the Black Country and West Birmingham are encouraging people to visit their pharmacy for advice on minor injuries and ailments. Research shows that 27 percent of general practice appointments in England could potentially be treated elsewhere. Approximately 18 million of these could be treated through self-care and community pharmacies. Many pharmacies are open late, making it easier than ever to get advice. They can advise yo...

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  • NHS rapid response team helps frail older patients

    Against a background of an ageing population and increasing frailty, one NHS Trust has identified opportunities to provide a service targeted at this patient group. The initiative is designed to prevent unnecessary hospital admissions through the emergency front door and keep frail older people safe in their own homes.  Emma Hibbs, Advanced Physiotherapist at Sandwell and West Birmingham Hospitals NHS Trust, explains: “We know that nationally around 50% of the population aged 65+ live with...

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  • Healthier Futures partnership secures funding to develop system-wide digital app

    The Healthier Futures partnership (Black Country & West Birmingham STP) has been awarded NHS funding following a successful pitch, to develop a healthcare app which will increase access to services for the local population. The NHS has identified funding to accelerate worthwhile projects across the country, inviting bids from all systems. A very limited number of organisations were invited to pitch to their respective regional digital teams and the Healthier Futures partnership has been su...

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  • It’s all aboard for popular NHS event

    The next stops for a popular NHS event have been confirmed in the Black Country. More than 200 people flocked to the big NHS red bus in Walsall City Centre to bag advice and freebies to help them keep well this Winter. NHS Clinical Commissioning Groups across the Black Country are behind the events, which aim to raise awareness of the simple steps people can take to keep well during winter. The importance of getting the flu vaccine, how keeping warm can help keep illnesses at bay and reminding...

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  • Check in on vulnerable people this Christmas

    People in the Black Country and West Birmingham are being advised to wrap up warm over the winter season and to look out for vulnerable people during the Christmas and New Year period. Local people are being asked to remember older relatives, friends and neighbours as well as other vulnerable people at this time of year. The over 65s and those with long-term health conditions or disabilities are at increased risk of illness during the winter months. It is important to regularly check in on ol...

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  • Black Country mental health employment service to expand support to local people

    A local service that helps people with severe mental illness to find employment, has successfully obtained additional funding from NHS England to expand its service in the Black Country. The NHS Five Year Forward View (2014) recognises that the employment rate of people with severe and enduring mental health problems is the lowest of all disability groups at just 7%. Furthermore, mental health problems now account for more than twice the number of Employment and Support Allowance and Incapacity...

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  • Dr Doreen Tipton says get the flu jab!

    Doreen Tipton joins health professionals to urge patients across the Black and West Birmingham to get their free flu jabs before the winter sets in. In a video launched by Futureproof Health, the Black Country comic icon Doreen Tipton, played by actress Gill Jordan reminds residents that it’s time for those at greatest risk from flu to protect themselves and their families with a free flu jab. Flu is a highly contagious infection that anyone can catch, and it can be a really serious illness fo...

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  • Service to cut A&E visits from “frequent callers” in the Black Country a Success

    Vulnerable patients are benefitting from a new frequent user project across the Black Country and West Birmingham. A one-year evaluation of the project commissioned by Dudley CCG and Dudley CVS has shown that in those patients who frequently attend A&E, there was a 33% reduction in attendances and a 41% reduction in inpatient admissions, saving the NHS more than £500,000. Delivered by the Dudley CVS Integrated Plus social prescribing team and match-funded by Dudley CCG and the Department o...

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  • Frailty assessment area relocated

    A hospital in Dudley has transformed the way it assesses frail elderly patients who arrive at its Emergency Department ensuring they receive optimal care from a dedicated frailty team providing comprehensive geriatric assessment. Russells Hall Hospital has moved its ward-based frailty assessment unit to the Emergency Department, in line with recommendation in the NHS Long Term Plan, enabling patients to get home sooner and maintaining their independence. Frail patients with complex health cond...

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