Coronavirus (COVID-19)
For health information and advice, read our pages on coronavirus. Learn about the government response to coronavirus on GOV.UK.
Contrast

Healthier Futures - Primary Care

Primary care (general practice) is central to our health and care system. It exists to contribute to preventing ill health, providing early diagnosis and treatment, managing on-going mental and physical health conditions and helping people recover from episodes of ill health and injury. 

Our ambitions for primary care in the Black Country and West Birmingham are for high quality healthcare for the 1,450,000 people who live here. Our vision is for both healthier lives and better healthcare for our patients by working with our population to sustain and improve primary care services while reducing health inequalities. 

The challenges:

In the Black Country and West Birmingham there are high levels of deprivation, some of the highest levels of infant mortality rates in the country and the prevalence of obesity is increasing. These challenges place increasing pressure on the health and care system.

What will we do?

In order to meet the growing demands, change is needed within primary care to support the wider health and care system. We will support primary care to respond to the demands by: 

  • Growing the workforce through the introduction of new roles 
  • Developing Primary Care Networks (PCNs) - groups of practices working together to share resources and offer more services to patients 
  • Utilising digital and estate solutions to improve access to primary care 

Our long-term vision:

The long-term vision for primary care in the Black Country and West Birmingham is to develop a resilient and sustainable model of primary care based on the following principles:

  • A primary care system that will be general practice led, rather than general practice delivered
  • Be focussed on prevention and commissioned for outcomes based on the population need within each PCN
  • Be multidisciplinary, organised and delivering services at scale within each PCN and place
  • Make the best use of technology to improve experience and outcomes for people
  • Will deliver improved experience and better outcomes – determined and measured by those accessing our services
  • Support and enable people to stay well and manage their own health through better use of technology and community assets
  • Enable the primary care workforce to increase their skills, knowledge and competences
  • Develop and enable community-based academic activity to improve effectiveness, research and quality

You can find out more about our plans and priorities for primary care in the Black Country and West Birmingham by reading our strategy

In The News

  • Half of Black Country & West Birmingham adults receive COVID-19 vaccine

    The NHS is celebrating an important milestone this week as more than half of all adults in the Black Country & West Birmingham have received their first dose of COVID-19 vaccine. More than 540,000 first doses have now been administered, thanks to the unprecedented scale vaccination programme which has seen people receive their vaccine in hospitals, care homes, GP surgeries, pharmacies and even local sports centres and places of worship. Sally Roberts, Chief Nursing Officer for the NHS Blac...

    Read more

  • Black Country Health Chiefs say there’s a COVID-19 vaccine with your name on for everyone aged 50 and over

    Anyone aged 50 and over can get their first dose of the Covid-19 jab by registering on the door at certain local Vaccination Centres now.  Those who are eligible can arrive at on the following Vaccination Centres without an appointment from today until (and including) April 2nd :  Saddlers Centre, Walsall.  Tipton Sports Academy, Sandwell  WV Active Aldersley , Wolverhampton  Or, for the Sadlers Centre and Tipton Sports Academy, they can book by calling 119 or o...

    Read more

  • Black Country & West Birmingham to become Integrated Care System

    The Black Country and West Birmingham STP has been given the green light to deliver increasingly joined-up health and care services for the people in our region, as we formally move to become an Integrated Care System (ICS) next month. ...

    Read more

  • Liz delighted at inclusion in New Year Honours for COVID-19 work

    A primary care nurse advisor from NHS Black Country and West Birmingham has been included in the New Year Honours List for her contribution to patient care during the COVID-19 pandemic. Liz Corrigan is General Practice Nursing Professional Lead for the Black Country and West Birmingham Sustainability and Transformation Partnership and has worked in various nursing roles in the local area over the last 25 years. Liz, who lives in Wolverhampton, has been honoured with the British Empire Medal fo...

    Read more

  • Local health leaders show support for carers during Carers Week 2020

    Heath bosses in the Black Country and West Birmingham are celebrating the role of carers as part of national Carers Week, especially because of the important contributions they have made during the coronavirus pandemic. This week (8-14 June 2020) is Carers Week – a national awareness initiative highlighting the important work being done by carers in the community – and local health leaders in the Black Country and West Birmingham are supporting this important campaign. Jonathan Fellows, Indepe...

    Read more

  • Health chiefs encourage people to visit pharmacies first

    As part of the national Help Us, Help You campaign, health bosses in the Black Country and West Birmingham are encouraging people to visit their pharmacy for advice on minor injuries and ailments. Research shows that 27 percent of general practice appointments in England could potentially be treated elsewhere. Approximately 18 million of these could be treated through self-care and community pharmacies. Many pharmacies are open late, making it easier than ever to get advice. They can advise yo...

    Read more

  • NHS rapid response team helps frail older patients

    Against a background of an ageing population and increasing frailty, one NHS Trust has identified opportunities to provide a service targeted at this patient group. The initiative is designed to prevent unnecessary hospital admissions through the emergency front door and keep frail older people safe in their own homes.  Emma Hibbs, Advanced Physiotherapist at Sandwell and West Birmingham Hospitals NHS Trust, explains: “We know that nationally around 50% of the population aged 65+ live with...

    Read more

  • Healthier Futures partnership secures funding to develop system-wide digital app

    The Healthier Futures partnership (Black Country & West Birmingham STP) has been awarded NHS funding following a successful pitch, to develop a healthcare app which will increase access to services for the local population. The NHS has identified funding to accelerate worthwhile projects across the country, inviting bids from all systems. A very limited number of organisations were invited to pitch to their respective regional digital teams and the Healthier Futures partnership has been su...

    Read more

  • It’s all aboard for popular NHS event

    The next stops for a popular NHS event have been confirmed in the Black Country. More than 200 people flocked to the big NHS red bus in Walsall City Centre to bag advice and freebies to help them keep well this Winter. NHS Clinical Commissioning Groups across the Black Country are behind the events, which aim to raise awareness of the simple steps people can take to keep well during winter. The importance of getting the flu vaccine, how keeping warm can help keep illnesses at bay and reminding...

    Read more

  • Check in on vulnerable people this Christmas

    People in the Black Country and West Birmingham are being advised to wrap up warm over the winter season and to look out for vulnerable people during the Christmas and New Year period. Local people are being asked to remember older relatives, friends and neighbours as well as other vulnerable people at this time of year. The over 65s and those with long-term health conditions or disabilities are at increased risk of illness during the winter months. It is important to regularly check in on ol...

    Read more